Social media has taken over the internet and on top of that we see the rise of influencers on almost every platform. Whether they’re gen z, gen alpha, or even millennials, everyone’s trying to find their niche in this new social market.
However, surprisingly, the older crowd have also found their special skills through these platforms. Whether it’s to share wisdom, funny takes on trending topics, GRWM videos, or even opinionated takes on political topics, these grandmas and grandpas are taking over the internet with their unique videos and editing techniques. Let’s check out who the oldest influencers in the US are!
Top 7 oldest influencers in the US
Whether you’re 17 or 71, I’m sure you’ve come across at least one granfluencer in your feed. With their diverse content styles and unique takes on current trending topics like fashion and beauty, these granfluencers have carved their own special place in these niches that are like no other.
7. Irvin Randle
Country: United States
Year Started: 2015
Photo credits: Pinterest
This granfluencer has rightfully been given the nickname, #MrStealYourGrandma, with his eclectic fashion sense and growing social media influence. With almost a million followers on Instagram, Irvin shares the most fashionable fits he dons while teaching, and this has earned him a spot in the most prestigious runways in the world.
Not only does he make a statement in the classroom, he also models on the runways at Los Angeles Fashion Week and New York Fashion Week. Moreover, he has also collaborated with brands like Taft, Boda Skins, Fashion Nova, and Southern Gents.
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6. Helen Polise
Country: United States
Year Started: 2013
Photo credits: Business Insider
Helen Polise is a youngster in the granfluencer game compared to @baddiewinkle and @grandma_droniak, but she’s slowly making a name for herself in the niche. This 62 year old’s TikTok account stands out among others’ because she teaches others like her how to use the platform.
She is a huge advocate of learning and keeping up with trends, so it’s no surprise that she is one of the best in the tech game right now. She told CNN, “I’m really good at technology—probably better than a lot of young people.
I want to highlight that it’s OK to get older. I feel more authentic. I’m not afraid to be myself. We think of older people in a certain way, and the more older people that put themselves out there authentically on social media, we can change what aging looks like and it can be more positive.”
5. Lyn Slater
Country: United States
Year Started: 2014
Photo credits: The Telegraph
Lyn, a seasoned beauty industry professional, has collaborated with some of the most prestigious brands including Hermes Beauty, Dior Parfums, and La Prairie.
Notably, she has a clear stance on “anti-aging” products, stating firmly in an interview, “No, I won’t work with you.” At 65, Lyn continues to make waves not only in beauty but also in fashion.
Her Instagram, @iconaccidental, boasts a remarkable 777k followers, showcasing her influential style and unique perspective. If you’re not following her yet, her fashion sense is definitely worth keeping an eye on!
4. Retirement House
Country: United States
Year Started: 2021
Photo credits: Future of Personal Health
This group of actors ranging from 70 to 85 years old are taking over the comedy scene on TikTok with their funny skits. Gaylynn Baker (Mabel), Jerry Boyd (Curtis), Reatha Grey (Rose), Chuck Lacey (Eugene), Monterey Morrissey (Larry), and Patti Yulish (Bubbe) make up the 6-man army that tickles their 5.3M audience.
Brands like CeraVe, GoodRx, Snickers, and Virgin Voyages have collaborated with a couple members of @retirementhouse.
3. Joan McDonald
Country: United States
Year Started: 2017
Photo credits: MSNBC news
The creator of the Train With Joan Instagram profile, which presently has over 1.4 million followers, is 75-year-old fitness enthusiast Joan MacDonald.
People of different ages have found inspiration in Joan’s tale, demonstrating that it is never too late to prioritize your health and become in shape. Joan was overweight and dealing with a number of health issues just four years ago.
She has since improved her physical health and partnered with many fitness and wellness companies, such as Women’s Best, a supplement company, and the Sensate device.
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2. Lillian Droniak
Country: United States
Year Started: 2013
Photo credits: News18
Lillian Droniak, or @grandma_droniak, as she’s better known on TikTok, came to slay! She has a unique catalogue of content on her feed, ranging from filter trials, get ready with me videos, house tours, and funny skits.
She even dabbles in some dark humour occasionally. This 93 year old has over 12M followers and it doesn’t look like she’s slowing down any time soon! She’s collaborated with brands like CVS, Supergoop, and Book of the Month.
1. Helen Van Winkle
Country: United States
Year Started: 2014
Photo credit: ITP Live
Helen Van Winkle, or @baddiewinkle, as she’s known online, is the oldest influencer in America, and may be the first ever granfluencer! She began her career in social media in 2015, and is still going strong with 3.2M followers at 95! Her spunky and colourful personality has caught the eye of several well known brands who have partnered with her. Some famous brands she’s collaborated with are Nyx Cosmetics, MGM Resorts, and Smirnoff Ice.
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Conclusion
These social media influencers are living examples of how, at any age, you can pursue your goals in comedy, fashion, beauty, or any other area you can think of. All you have to do is put your ideas into action. Among the gen z and millennial content that dominates social media, they are an inspiring group. They have interesting, novel, and uplifting content.